The stack
We rock thesetechnologies.
Not because they are fashionable. Because they are what the largest products on the internet are built from — proven at a scale no client of ours will ever reach, owned by nobody, and hireable anywhere in the world.
The interface layer
React
Runs on it
- Meta
- Netflix
- Airbnb
- Uber
- Shopify
- Atlassian
The library the modern web agreed on.
React is how interfaces are built now. It was created at Facebook to solve a problem every large product eventually has — keeping what the screen shows in step with what the data says — and it solved it so decisively that it became the default for the industry rather than a choice within it.
For a business that matters in a way that has nothing to do with fashion. A React codebase can be picked up by a developer anywhere in the world. The talent pool is the largest in software, the documentation is exhaustive, and the ecosystem around it means most problems you will meet have been solved, tested and written up by someone else already.
- Not a framework you rent
- React is open source and governed in the open. Nobody can raise its price, change its licence terms against you, or discontinue it — the guarantee no proprietary platform can offer.
- Components, not pages
- The interface is assembled from pieces that are built once and reused everywhere. A change to a button is a change to every button, which is why a React product gets cheaper to change as it grows rather than more expensive.
- A hiring pool, not a dependency
- If we disappeared tomorrow, you could hire for this. That is a deliberate property of the choice, and it is the single most important thing to ask of any agency's stack.
The application framework
Next.js
Runs on it
- Nike
- OpenAI
- TikTok
- Notion
- Hulu
- Target
- Twitch
React, with the hard parts already decided.
React draws the interface; Next.js decides how it reaches the browser. That decision is where most of a site's speed and nearly all of its search visibility are won or lost — and Next.js lets it be made per page rather than once for the whole product.
A marketing page can be rendered ahead of time and served from an edge network in milliseconds. A dashboard can be rendered per request, personal to the person asking. A catalogue can be regenerated quietly in the background as stock changes. Same codebase, three different strategies, chosen where each is right.
- Fast by construction
- Images sized and converted automatically, fonts subset and preloaded, JavaScript split so a page ships only what it runs. The performance work that is usually an expensive afterthought is the default.
- Search sees everything
- Pages arrive as finished HTML rather than as an empty shell a crawler has to execute. It is the difference between being indexed properly and hoping to be.
- One codebase, front and back
- API routes, authentication and server logic live beside the interface they serve. Fewer moving parts means fewer seams, and seams are where products break.
The server runtime
Node.js
Runs on it
- Netflix
- PayPal
- Uber
- eBay
- NASA
One language, from the browser to the database.
Node put JavaScript on the server, and in doing so removed the oldest tax in web development: two languages, two teams, two ways of describing the same thing, and a translation layer between them where the bugs live.
It is built for exactly the shape of work a modern product does — thousands of connections waiting on a database, an API or a payment provider at the same time. Node handles that concurrency on a single thread without the memory cost of a thread per request, which is why it sits under so much of the world's real-time software.
- Shared language, shared logic
- Validation rules, pricing logic and types are written once and used on both sides. The form cannot disagree with the server about what a valid order looks like.
- Built for waiting
- Most server work is waiting on something else. Node is designed around that, which is why it holds high concurrency on modest hardware.
- The largest ecosystem in software
- Whatever you need to integrate — a payment provider, an ERP, a shipping carrier — a maintained, battle-tested client already exists.
The mobile layer
React Native
Runs on it
- Shopify
- Discord
- Microsoft
- Coinbase
- Bloomberg
Genuinely native, from one codebase.
React Native renders real platform components — a real iOS switch, a real Android ripple — driven by the same React the web team already writes. It is not a website in a wrapper, and the difference is obvious in the hand.
The commercial argument is simpler still. Two native apps mean two codebases, two teams and two release cycles, and they drift apart within a year. One React Native codebase ships to both stores, shares its logic with the website, and lets a fix be written once.
- Native where it counts
- Platform navigation, gestures and haptics are the real thing. Where a screen needs genuine native code, it can be written and dropped in — the door is never closed.
- One team, two stores
- The people who built your website build your app, sharing types, logic and design tokens rather than reimplementing them twice and hoping they match.
- Ship without waiting for review
- Much of the app can be updated over the air, so a copy fix or a pricing change does not queue behind an App Store review.
The database
PostgreSQL
Runs on it
- Apple
- Spotify
- Twitch
- Robinhood
Thirty years old, and still the one serious answer.
PostgreSQL has been in continuous development since the 1980s and is, by a wide margin, the most capable open-source database in existence. It is the boring, correct choice — and in a system that holds your orders, your customers and your money, boring and correct is the entire specification.
It refuses to lose data. Transactions either complete or they do not; there is no state where a payment was taken and an order was not written. That guarantee sounds obvious until you have used a database that does not make it.
- Correct under pressure
- Full ACID transactions, enforced constraints and referential integrity. The database refuses impossible data rather than trusting every piece of code that ever touches it.
- One engine, many jobs
- Relational tables, JSON documents, full-text search and geospatial queries in a single system — so a product rarely needs a second database bolted alongside it.
- Nobody owns it
- Open source under a permissive licence, and offered as a managed service by every major cloud. You can move hosts without rewriting a line, which is the opposite of every proprietary alternative.
Why it matters to you
Every one of these is open source. Nobody can raise their price, change their terms, or discontinue them — and any competent developer on earth can pick up what we hand over.
That is not a technical preference. It is the difference between owning what you paid for and renting it from whoever built it. We choose tools we would be comfortable handing to somebody else, because a product you cannot leave with is not a product you own.
Initiate the blueprint
Built on foundations that outlast us.
Tell us what you are building and we will tell you exactly what it would rest on, and why.