Case study · 2026
SIDEMILE
SIDEMILE brings RESO intercoms, JADO handlebar displays and Outplorer phone mounts to Greek riders — through its own online store, through partner motorcycle shops and to resellers at trade prices. We built all three on NEXTCOMMERCE, our own e-commerce platform.
- Client
- SIDEMILE
- What we did
- Bespoke e-commerce · Brand film & motion · Dealer locator · B2B wholesale · Programmatic SEO · GEO
- Live
- sidemile.gr ↗
- 3 brands
- RESO, JADO and Outplorer — each with its own film, range and landing pages
- 3 sales channels
- the online store, partner shops and wholesale, run from one catalogue
- 2 price lists
- retail for riders, trade prices applied automatically to approved resellers
The client
An importer of rider technology
SIDEMILE imports technology for motorcyclists into Greece: RESO helmet intercoms, JADO handlebar displays and their accessories, and Outplorer phone mounts.
It sells to riders directly, and through motorcycle shops across the country that stock its products.
The problem
Three kinds of buyer, one store
An importer sells three ways at once. A rider wants to see a product working on a bike, compare models and buy. A shop wants a trade account and trade prices. And many riders want to see the product in person first, so they need to know which shop near them has it.
A standard online store serves the first and leaves the other two to phone calls and email.
01
A store built around the ride
- A film for every brand
- The store opens on full-screen riding footage, one film per brand, with that brand's products laid over it and a link to its whole range.
- Products shown clean
- Every product cut out from its background and shown large on a quiet grey ground, with short product films playing one at a time beneath.
- An identity in motion
- The SIDEMILE logo assembles itself in the header on every visit and folds down to the mark alone as the page scrolls.
02
Retail, dealers and wholesale in one
- Where to buy
- One page answers it: the online store and the marketplaces where SIDEMILE sells, and every partner shop by region on a map of Greece, searchable by name or town.
- Wholesale accounts
- Shops apply for a trade account from the store. Once SIDEMILE approves them, they see trade prices on the same catalogue and they apply to their orders automatically.
- One dashboard
- Products, orders, partner shops, marketplaces and wholesale customers are all managed in the store's own dashboard, with no developer needed.
03
Found by search and AI
- Landing pages by brand and price
- Every category has its own pages for each brand and price range — «RESO intercoms», «displays under €200» — each with its own title and address for Google.
- Google Shopping
- A product feed kept in step with the catalogue, so prices and stock in Google match the store.
- Ready for AI answers
- Product, brand and organisation data in schema.org, and an llms.txt map of the store, so assistants such as ChatGPT and Gemini can read and cite it.
Initiate the blueprint
Tell us what you are building.
The stack, the timeline, the thing that is currently in the way. We reply to every briefing within two working days.