Thousands of pages, each worth indexing.
Data-driven page generation that earns its way into the index instead of bloating it. We treat programmatic SEO as a content and engineering problem at once — a real data model, templates that say something, and the technical plumbing that keeps a crawler interested.
Scale is not an excuse for thin.
A page only deserves to exist if it answers something. Programmatic SEO fails when it generates ten thousand near-identical pages and asks Google to sort them out. We start from the data and the intent: which combinations are real questions, and which are just rows in a table.
An engagement opens with keyword and entity research mapped onto your actual data — inventory, locations, attributes, whatever you have a lot of. We design the page templates, the internal linking graph, and the crawl strategy together, because at scale they're the same problem.
We hand over a system that compounds: pages that render fast and statically, a sitemap and linking model that guides the crawl, and dashboards that show indexation and rankings moving — so you can tell growth from noise. Or we stay and keep iterating. Both are fine.
Research, model, generate, monitor.
Four phases bound by one rule: every page has a reason to be indexed, and a number to prove it.
Research
Keyword and entity research mapped onto the data you actually have. Which combinations are real demand, which are filler, and where the competition is thin.
Model
The page taxonomy, the data model behind it, and the internal linking graph. URL structure designed once, because changing it later is a migration.
Generate
Templates that say something, rendered statically and fast. Structured data, canonicals, and a sitemap that guides the crawl rather than dumping on it.
Monitor
Indexation, crawl budget and rankings on a dashboard. We prune what doesn't earn its place and double down on what does.
What we actually do.
The parts of programmatic SEO that decide whether the pages rank or rot.
Keyword & entity modelling
Demand mapped to your data. We separate real intent from table rows before a single template is written.
Template & content systems
Pages that are genuinely useful at scale — dynamic data wrapped in copy that earns the ranking, not boilerplate.
Internal linking at scale
A linking graph that distributes authority and helps crawlers find the long tail without a hundred-link footer.
Technical SEO & rendering
Static or server rendering, Core Web Vitals, canonicals, hreflang, structured data. The plumbing crawlers reward.
Crawl budget & indexation
Sitemaps, log-file analysis and pruning so Google spends its time on the pages that matter.
Measurement & iteration
Indexation and ranking dashboards that separate growth from noise, and a loop that prunes and doubles down.
Tools we keep returning to.
Static where it pays, measured everywhere. The crawler is the only audience that votes.
ISR · Edge
Content APIs
Search Console
Looker · Plausible
Recent SEO builds.
Numbers we're allowed to share. The rest are under NDA.
Destination pages that ranked
A destination × property-type page system for a hotel group. 14k pages, ~70% indexed within a quarter, organic bookings up 2.3×.
The long tail, captured
Category × attribute pages over a live catalogue. Long-tail organic traffic up 4× without a single thin-content penalty.
Pruned back to growth
Cut 60% of an auto-generated page set that was burning crawl budget. Rankings on the remaining pages rose within weeks.
Comparison pages, done right
A data-backed comparison and integration page system. Top-three for hundreds of long-tail queries, sustained over a year.
Related services.
Programmatic SEO rarely arrives alone. These usually come with it.
Got a lot of data
and no pages for it?
Tell us a little about the data you're sitting on. We reply within two working days, in plain language, with an honest read on whether we're the right team.