Case study

Kidsurology

The website of Dr Sotiris Bogris, paediatric urologist in Athens — written for the parent searching late at night for the diagnosis their child has just been given, and built to be found by that search.

Client
Kidsurology
What we did
Website design & development · Medical SEO · Structured data
Live
kidsurology.gr ↗
10
condition guides for parents, about 1,300 words each
19
pages, each with its own search title
~0.4 s
server response, from a static build

The client

A specialist parents need to find

Dr Sotiris Bogris is a paediatric urologist — MD, FEBU, FEAPU — and head of the paediatric urology department at MITERA in Athens, formerly at University College London Hospital and Great Ormond Street. Most of his patients arrive the same way: a parent, a diagnosis they have never heard of, and a search.

01

Answers before the appointment

A guide for every condition
Phimosis, hypospadias, undescended testis, hydrocele, varicocele, testicular torsion, epididymitis, balanoposthitis, bedwetting and single kidney — each explained in plain Greek for parents, on a page of its own.
Prenatal counselling and FAQ
A page for expecting parents whose scan has shown something, and the questions every family asks, answered once.
Booking without a phone call
Appointments can be requested online, from any page, at any hour.

02

Found by the search that matters

One page, one search
Every condition page is titled for what parents actually type — the condition, paediatric urologist, Athens — rather than for the practice's name.
A doctor machines can read
Physician structured data carries his credentials, his hospital and the conditions he treats, so search engines and AI assistants can recognise and cite him as the specialist he is.

03

Nothing to maintain

Static and fast
Plain pages served straight from the server: no database, no plugins to patch, and a first response in about 0.4 seconds.

Initiate the blueprint

Tell us what you are building.

The stack, the timeline, the thing that is currently in the way. We reply to every briefing within two working days.

Honestly? You’re going to regret switching tabs.

Finding top-tier custom developers who actually care about your business scale is nearly impossible.

We are the best at what we do, and we’ve got the track record to prove it. Don’t waste time and money with second-best options.

You convinced me.
Let’s talk!