Case study
Kidsurology
The website of Dr Sotiris Bogris, paediatric urologist in Athens — written for the parent searching late at night for the diagnosis their child has just been given, and built to be found by that search.
- Client
- Kidsurology
- What we did
- Website design & development · Medical SEO · Structured data
- Live
- kidsurology.gr ↗
- 10
- condition guides for parents, about 1,300 words each
- 19
- pages, each with its own search title
- ~0.4 s
- server response, from a static build
The client
A specialist parents need to find
Dr Sotiris Bogris is a paediatric urologist — MD, FEBU, FEAPU — and head of the paediatric urology department at MITERA in Athens, formerly at University College London Hospital and Great Ormond Street. Most of his patients arrive the same way: a parent, a diagnosis they have never heard of, and a search.
01
Answers before the appointment
- A guide for every condition
- Phimosis, hypospadias, undescended testis, hydrocele, varicocele, testicular torsion, epididymitis, balanoposthitis, bedwetting and single kidney — each explained in plain Greek for parents, on a page of its own.
- Prenatal counselling and FAQ
- A page for expecting parents whose scan has shown something, and the questions every family asks, answered once.
- Booking without a phone call
- Appointments can be requested online, from any page, at any hour.
02
Found by the search that matters
- One page, one search
- Every condition page is titled for what parents actually type — the condition, paediatric urologist, Athens — rather than for the practice's name.
- A doctor machines can read
- Physician structured data carries his credentials, his hospital and the conditions he treats, so search engines and AI assistants can recognise and cite him as the specialist he is.
03
Nothing to maintain
- Static and fast
- Plain pages served straight from the server: no database, no plugins to patch, and a first response in about 0.4 seconds.
Initiate the blueprint
Tell us what you are building.
The stack, the timeline, the thing that is currently in the way. We reply to every briefing within two working days.