Case study · 2026
Voyage
Voyage is TRVL's travel guide: practical guides to Greece, Europe and the Americas, the best hotels to stay in, and news of the latest hotel openings. We designed and built it, from the guides and their sources to the drone-style films on the homepage.
- Client
- TRVL
- What we did
- Editorial platform · AI video · Hotel inventory integration · Programmatic SEO · GEO
- Live
- thevoyage.gr ↗
- 76 guides
- destinations in 28 countries across Greece, Europe and the Americas
- 2,481 sources
- every fact in a guide is listed with the page it comes from and the date it was checked
- Live hotels
- hotel cards drawn from TRVL's inventory, each one bookable on trvl.gr
The client
A travel guide for a hotel booking site
TRVL sells hotel stays in Greece and abroad. Voyage is its editorial side: the place a traveller goes to decide where to go and where to stay, before booking.
The problem
Travel content people can trust
Most travel content online is written to rank, not to be right: opening hours that changed years ago, prices nobody checked, restaurants that closed.
A guide is only useful if every fact in it can be traced to a source, and if the hotels it recommends can actually be booked.
01
Guides built on sources
- Practical, not literary
- Each guide covers getting there, getting around, where to stay, what to see and eat, and the mistakes to avoid, written to plan a trip with.
- A source for every fact
- Every guide carries the list of pages its facts come from, with the date each was checked. Facts that expire, such as closures and works, are reviewed before a guide goes live.
- Photographs, credited
- Each guide is illustrated with photographs from Unsplash, chosen to show the actual place, with the photographer credited under every one.
02
A homepage in motion
- Drone-style films
- The homepage carousel opens on slow aerial orbits of Meteora and the Acropolis, generated with AI from each guide's own photograph, then stabilised and smoothed frame by frame.
- New hotels, as they open
- A news ticker above the carousel runs the latest hotel openings from Voyage's own news section, updated through the day.
- Hotels you can book
- Best places to stay and the five-star sections draw their hotels live from TRVL's inventory, with photographs, and link straight to booking.
03
Found by search and AI
- Structured for Google
- Every guide is marked up as a TouristDestination in schema.org, with its sources as citations, and listed in the sitemap.
- Readable by assistants
- Each guide also has a plain Markdown version with its sources, and the site publishes an llms.txt map, so assistants such as ChatGPT and Gemini can read and cite it.
- News indexed on publish
- Every hotel news story is sent to search engines through IndexNow as it is published.
Initiate the blueprint
Tell us what you are building.
The stack, the timeline, the thing that is currently in the way. We reply to every briefing within two working days.